About Me

About me

A digital marketer with a multicultural background, focused on strategy, branding, and content that drives impact.

Turning insights into strategy & ideas into growth.

With a background in business and digital marketing, I specialize in brand strategy, content planning, and performance-focused campaigns. I’m experienced across various platforms and tools, allowing me to adapt quickly and offer tailored solutions for different business needs.

I began my digital marketing journey during the pandemic, where I managed paid ads and SEO/SEM for a Shopee-based e-commerce store. Later, as a social media marketing intern, I worked closely with KOLs and coordinated branded content strategies. These hands-on experiences shaped my strengths in data-driven planning, brand positioning, and marketing communication.

Known for being structured, efficient, and a quick learner, I approach every project with clarity and curiosity. As a digital marketer and branding strategist, I’m passionate about helping ideas grow through logic, creativity, and thoughtful execution.

Working Experience

Mar 2024 – Jun 2024

Golden One Store Enterprise (Malaysia)

Social Media Marketing Intern

  • Ran influencer campaigns across Xiaohongshu, WeChat, Bilibili, and Douyin.
  • Coordinated with 200+ KOLs and supported cross-platform content planning.
  • Handled analytics, campaign tracking, competitor research, and budget prep.
  • Achievement: Oversaw ¥114,000 RMB ad spend; helped AI product rank #2 in national monthly views.
Feb 2021 – Dec 2022

Golden One Store Enterprise (Malaysia)

Digital Marketing Executive & Administrator

  • Managed Facebook and Shopee ads, developed SEO/SEM strategies, and created promotional content to boost product visibility.
  • Conducted data analysis via Google & Shopee Analytics to guide performance improvements.
  • Handled administrative tasks including inventory, order coordination, HR records, and customer service
  • Achievement: Contributed to a 50% sales increase through strategic marketing and operational support.
Nov 2019 – Feb 2020​

Golden One Store Enterprise (Malaysia)

Part-Time Tutor

  • Managed a class of 12 sixth-grade students.
  • Developed lesson plans and maintained close communication with parents.
  • Gained patience, structure, and people skills through hands-on teaching.

Education

Mar 2020 – Jan 2025

Beijing Foreign Studies University

Bachelor of Management (Business Administration))

  • Graduated with Honors (GPA 3.85).
  • Awarded “Outstanding Graduate” and voted “Most Diligent Effort” by peers.
  • One-year academic break taken during the pandemic.

Services

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