Hello, my name is
Huiyu Lee
Marketing & Branding Executive
Driving Growth through Digital Marketing
- huiyu14229@gmail.com
- +60 176899785
About me
A digital marketer with a multicultural background, focused on strategy, branding, and content that drives impact.
Turning insights into strategy & ideas into growth.
With a background in business and digital marketing, I specialize in brand strategy, content planning, and performance-focused campaigns. I’m experienced across various platforms and tools, allowing me to adapt quickly and offer tailored solutions for different business needs.
I began my digital marketing journey during the pandemic, where I managed paid ads and SEO/SEM for a Shopee-based e-commerce store. Later, as a social media marketing intern, I worked closely with KOLs and coordinated branded content strategies. These hands-on experiences shaped my strengths in data-driven planning, brand positioning, and marketing communication.
Known for being structured, efficient, and a quick learner, I approach every project with clarity and curiosity. As a digital marketer and branding strategist, I’m passionate about helping ideas grow through logic, creativity, and thoughtful execution.
What I do
BRAND STRATEGY
Strong brands start with clear positioning. I help define your voice, audience, and market fit — so every message hits the mark.
DIGITAL MARKETING
From ad campaigns to SEO, I develop result-oriented strategies across platforms like Shopee, Facebook, Google, and Xiaohongshu.
CONTENT & COMMUNICATION
I craft marketing plans that align content with business goals — whether it’s social media planning, KOL coordination, or brand messaging.
Skills
My Work Experience
2025.06 - Present
WRITERS AT WORK (Singapore)
Marketing Executive
Marketing Executive
Managed digital marketing campaigns across website, social media, Xiaohongshu and paid advertising. Created bilingual content, supported programme promotions, coordinated with influencers and vendors, and ensured consistent brand messaging for campaign launches and enrolment growth.
2024.03 - 2024.06
MetaSota (秘塔) (Beijing Branch)
Social Media Marketing Intern
KOL Coordination & Content Briefing
Worked with influencers to produce content across Xiaohongshu and other platforms. Ensured brand alignment and timely campaign delivery.
2021.07 - 2022.08
Golden One Store Sdn.Bhd (Johor, Malaysia)
Digital Marketing Executive
Marketing Executive (with Administrative Duties)
Worked during a pandemic-related study break, managing Facebook and Shopee ads, handling SEO/SEM tasks, tracking product performance to improve campaign ROI, and supporting administrative duties such as order coordination, report updates, and daily operations.