Hello, my name is
Huiyu Lee
Marketing & Branding Executive
Driving Growth through Digital Marketing
- huiyu14229@gmail.com
- +60 176899785
About me
A digital marketer with a multicultural background, focused on strategy, branding, and content that drives impact.
Turning insights into strategy & ideas into growth.
With a background in business and digital marketing, I specialize in brand strategy, content planning, and performance-focused campaigns. I’m experienced across various platforms and tools, allowing me to adapt quickly and offer tailored solutions for different business needs.
I began my digital marketing journey during the pandemic, where I managed paid ads and SEO/SEM for a Shopee-based e-commerce store. Later, as a social media marketing intern, I worked closely with KOLs and coordinated branded content strategies. These hands-on experiences shaped my strengths in data-driven planning, brand positioning, and marketing communication.
Known for being structured, efficient, and a quick learner, I approach every project with clarity and curiosity. As a digital marketer and branding strategist, I’m passionate about helping ideas grow through logic, creativity, and thoughtful execution.
What I do
BRAND STRATEGY
Strong brands start with clear positioning. I help define your voice, audience, and market fit — so every message hits the mark.
DIGITAL MARKETING
From ad campaigns to SEO, I develop result-oriented strategies across platforms like Shopee, Facebook, Google, and Xiaohongshu.
CONTENT & COMMUNICATION
I craft marketing plans that align content with business goals — whether it’s social media planning, KOL coordination, or brand messaging.
Skills
My Work Experience
2024.03 - 2024.06
MetaSota (Beijing Branch)
Social Media Marketing Intern
KOL Coordination & Content Briefing
Worked with influencers to produce content across Xiaohongshu and other platforms. Ensured brand alignment and timely campaign delivery.
2021.07 - 2022.08
Golden One Store Sdn.Bhd (Johor, Malaysia)
Digital Marketing Executive
Marketing Executive (with Administrative Duties)
Worked during a pandemic-related study break, managing Facebook and Shopee ads, handling SEO/SEM tasks, tracking product performance to improve campaign ROI, and supporting administrative duties such as order coordination, report updates, and daily operations.